Hello, I'm Fei

I'm a UX/Product Designer with experience in enterprise products.
With user research and rapid prototyping, I deliver design solutions to achieve both business and user goals.


Design Manager @

Building Design for GIO Data Analytics Platform (2021)

GrowingIO is a leading data analytics platform based in Beijing, China. Since Oct 2020, I've been leading the product design team for GrowingIO to create a better user experience.

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Senior Product Designer @

Hiring Faster and Smarter (2019)

The Catalant Marketplace helps global businesses find consultants and industry experts. I led the research and design effort of the Browse Experience on Catalant Marketplace.

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UX/Product Designer @

College Research Made Easy (2018)

Cappex is a web platform that helped 10 million students navigate through college admissions. For a long time, Cappex has been serving prospective students with the information they need regarding colleges.

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Graduate Student @ University of Michigan

Readful-U for Low Vision (2015)

Readful-U is an assistive mobile application designed to meet low-vision elders' functional and emotional needs. This design project was selected as one of the finalists in the International CHI Student Design Competition in 2016.

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UX strategies to provide users guidance

Are you designing a complicated and somewhat confusing user journey?

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Personas, jobs to be done, user needs = goals + pain points

Recently I’ve been working on discovering unmet user needs for my company ...

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Service Design in Long-term Oriented Cultures

The term “service failure” might not be very familiar to user experience ...

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What my color-blindness taught me about design

I lived in China before I was 16. When I was 5, I took a drawing class at my school...

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There’re no wrong answers in UX User Interview

User interview is probably one of the most commonly used user research ...

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