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Omni Space is an imaginative concept for a metaverse shopping mall, where users navigate a flexible, privacy-focused virtual environment filled with digital twins of real products.
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The article recommends simplifying complex user journeys by setting clear goals, streamlining tasks, and using small, engaging actions or incentives to guide users smoothly and build habits.
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The article explains that both personas and Jobs-to-be-Done frameworks aim to uncover user needs by combining an understanding of user goals and pain points, emphasizing the importance of qualitative research for creating meaningful solutions.
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The article argues that living with color blindness has made the author a more empathetic designer, emphasizing the critical importance of accessibility, considering diverse user experiences, and using multiple solutions—like contrast, icons, and shapes—to create inclusive designs for all users.
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User interviews in UX are valuable for exploring users’ motivations and pain points, but are not suitable for statistically valid conclusions, predicting user behavior, or determining which designs work best, because the quality of insights depends on asking open-ended, unbiased questions rather than expecting definitive answers or accurate recall from participants.
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The article explains that in long-term oriented cultures, building personal relationships is crucial for service design and recovery from service failures, as customers value trust and loyalty but may be more deeply affected by service mishaps, requiring culturally sensitive and relationship-focused solutions.
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👋🏼 I'm Fei Ren, a passionate design leader with a background in enterprise products, data, and AI. Currently, I work as a Principal Design Manager at Microsoft, where I lead a global team, driving innovative data products in Microsoft Fabric.
My journey spans diverse roles and industries. Besides design, I am a blues guitar player. I love collecting effect pedals and electric guitars.
Key qualifications:
- 8 years in product design with 5 years in team management and leadership, building high-performing global teams and delivering measurable business impact through design.
- Achieved consistent career progression with promotions every year, reflecting exceptional performance and growth.
